FOUNDER · OPERATOR · INVESTOR
David Fertig
Founder & CEO, Rose Perl Technology
Building businesses. Backing founders.
Understanding the operations behind both.
Understanding the operations behind both.
David brings 30+ years of experience in technology, business strategy, and healthcare to commerce software, supply-chain operations, and investment.
A practical view of business.
From the customer’s first question to the systems behind the answer.
Miami Beach, Florida
OPERATING PERSPECTIVE
Business needs. Technical decisions. One conversation.
01 / COMMERCE
Start with the merchant.
What do customers need? How do orders move? David brings product strategy, technical problem-solving, and customer experience into the same conversation.
02 / SYSTEMS
Connect the moving parts.
ERP, accounting, reporting, inventory, and warehouse workflows inform his approach to integration and reliable operations.
03 / INVESTMENT
Understand the execution.
He looks at how a business makes money, how technology fits the workflow, and what its team needs to build and grow.
BUSINESSES & VENTURES
Where David puts that perspective to work.
COMMERCE TECHNOLOGY
Rose Perl Technology
Founder & CEO. Applications that connect online shopping with stores, products, pickup, and local delivery.
INVESTMENT
CCS Holding Group
Founder & Managing Partner since January 2022. Investments in technology and healthcare businesses, real estate, and alternative investments.
TRAVEL & CURIOSITY
Wanderlost
Founder. A travel venture sharing firsthand experiences, family travel, and opportunities to explore the world.
The same curiosity and independence carry into his work with businesses and teams.
CONSULTING
DavidFertig.com
Principal since August 2022. Consulting that draws on 30+ years in technology, business strategy, and healthcare.
A background in information technology, ecommerce, and healthcare supply-chain management.
ADVISORY SERVICE
HyGen Pharmaceuticals
Advisory Board Member since August 2010.
Advisory service drawing on business and technology experience.
TECHNICAL DEPTH
Experience behind the decisions.
David’s experience connects application development, cloud architecture, technical planning, and healthcare supply-chain operations. His work spans AWS, Google Cloud, and Microsoft Azure, alongside ERP, application integration, and infrastructure modernization.
Web & ecommerce apps
Web and ecommerce applications, from feature planning and architecture through integration and ongoing maintenance.
Mobile apps
Mobile application planning and development for iOS and Android, including backend services and connections to ecommerce systems.
Cloud architecture
Architecture across Amazon Web Services (AWS), Google Cloud, and Microsoft Azure, with attention to hosting, integrations, and operational requirements.
Product & technical planning
Translate business goals into application requirements, architecture choices, phased delivery plans, and maintenance priorities.
ERP & integrations
Connect operational requirements with software architecture.
Accounting & inventory
Understand reporting, stock, and warehouse workflows.
Infrastructure
Modernize the systems that keep a business running.
Customer experience
Bring support and commercial strategy into product decisions.
CONNECT WITH DAVID
Let’s talk about what you’re building.
Commerce technology, business acquisitions, investment opportunities, or collaboration.
English