{"id":1007,"date":"2025-01-12T09:00:00","date_gmt":"2025-01-12T14:00:00","guid":{"rendered":"https:\/\/roseperldev.wpenginepowered.com\/?p=1007"},"modified":"2025-12-22T20:01:05","modified_gmt":"2025-12-22T20:01:05","slug":"aumentar-el-valor-promedio-de-pedido-con-ventas-adicionales-de-entrega-a-domicilio","status":"publish","type":"post","link":"https:\/\/roseperl.com\/es\/increase-aov-with-pickup-delivery-upsells\/","title":{"rendered":"Aumente el AOV con ventas adicionales de recogida y entrega"},"content":{"rendered":"<p>La recogida y la entrega local no son solo conveniencia, pueden aumentar el valor promedio del pedido (AOV) cuando se implementan cuidadosamente.<\/p>\n<h2>Por qu\u00e9 la AOV aumenta con el cumplimiento flexible<\/h2>\n<h3>1) Menos sorpresas con las etiquetas de env\u00edo<\/h3>\n<p>Cuando los costos de env\u00edo se sienten altos, los clientes recortan art\u00edculos. La recogida reduce esa presi\u00f3n.<\/p>\n<h3>2) La conveniencia aumenta la disposici\u00f3n a agregar art\u00edculos<\/h3>\n<p>Si los clientes saben que pueden conseguir todo hoy, es m\u00e1s probable que ampl\u00eden su carrito de compras.<\/p>\n<h2>Ideas para ventas adicionales que se sienten naturales<\/h2>\n<ul>\n<li>Ventanas de recogida prioritarias<\/li>\n<li>Niveles de entrega el mismo d\u00eda<\/li>\n<li>Umbral m\u00ednimo de pedido para entrega local gratuita<\/li>\n<\/ul>\n<h2>Consejos de implementaci\u00f3n<\/h2>\n<ul>\n<li>Mant\u00e9n las opciones sencillas (2-3 opciones).<\/li>\n<li>Listo en 2 horas.<\/li>\n<li>Resalta la opci\u00f3n de mejor valor.<\/li>\n<\/ul>\n<p><strong>En resumen:<\/strong> Las opciones de cumplimiento local pueden aumentar el Valor Promedio de Pedido (AOV) al reducir la fricci\u00f3n y brindar una mejor experiencia al cliente.<\/p>\n<div style=\"margin-top:32px;padding:20px;border:2px solid #A4118D;border-radius:12px;text-align:center;\">\n  <strong>\u00bfListo para poner esto en pr\u00e1ctica?<\/strong><\/p>\n<p>  <a href=\"https:\/\/apps.shopify.com\/store-pickup-3?utm_source=roseperl_blog&#038;utm_medium=content&#038;utm_campaign=shopify_installs\"\n     target=\"_blank\"\n     onclick=\"if(window.gtag){gtag('event','click',{event_category:'Shopify CTA',event_label:'increase-aov-pickup-delivery'});}\"\n     style=\"color:#fff;background:#A4118D;padding:14px 22px;border-radius:8px;display:inline-block;text-decoration:none;\"><br \/>\n    Instalar Recogida y Entrega \u2192<br \/>\n  <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aumenta el valor promedio del pedido con opciones inteligentes de recogida y entrega local en el pago.<\/p>","protected":false},"author":1,"featured_media":22011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150,167,149,169],"tags":[],"class_list":["post-1007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-helpful-hints","category-marketing","category-shopify","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase AOV with Pickup &amp; 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